Moda Melbourne
Project Scope
Help create a Shopify store for the Melbourne based ecommerce brand. This included writing product descriptions, a welcome and abandoned shopping cart email flow, then advertising products on Facebook and Instagram.
“
The metrics speak for themselves. In just three months we doubled our revenue and established ourselves in the market.
― Ely G, Marketing Manager
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+2.52%
Conversion rate over time
$80.42
Average order value
127,687
Visitors over time
$342,340
Total sales over time
I wrote the product descriptions, UX copy, and the content strategy to scale products and sales.
350+
New product listings
+70
Email promos
15
Paid Facebook ads per day
8+
daily cups of coffee
Facebook Ads
Instagram / TikTok Videos
Maverick Stride
Meta | 15-second Reel
Maverick Stride
Instagram | 15-Second Reel
Felicity Summer Sandals
Meta | 15-second Reel
Felicity Summer Sandals
Instagram | 15-Second Reel
Email Flows
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