Moda Melbourne
01 — Project Details
My task was to help create a Shopify store, write product descriptions, a welcome and abandoned shopping cart flow, then advertise on Facebook and Instagram.
02 — Scope
Role: Content strategist & copywriter.
Stakeholders: CEO, marketing manager, community managers.
Goal: Increase traffic and awareness through social media and emails, boost sales, and build a loyal customer base.
Challenges: Enter the Australian market and establish a presence.
Process: Research competition > Find winning products > Advertise on Facebook and Instagram.
“
The metrics speak for themselves. In just three months we doubled our revenue and established ourselves in the market.
― Ely G, Marketing Manager
+2.52%
Conversion rate over time
$80.42
Average order value
127,687
Visitors over time
$342,340
Total sales over time
I wrote the product descriptions, UX copy, and the content strategy to scale products and sales.
350+
New product listings
+70
Email promos
15
Paid Facebook ads per day
8+
daily cups of coffee
Facebook Marketing
Instagram / TikTok Videos
Maverick Stride
Meta | 15-second Reel
Maverick Stride
Instagram | 15-Second Reel
Felicity Summer Sandals
Meta | 15-second Reel
Felicity Summer Sandals
Instagram | 15-Second Reel
