01 — Project

Renovation and relaunch of the Advertiser Help Center—assisting merchants and ad agencies in leveraging Walmart’s digital marketing products for higher conversions.

02 — Scope

Role: Content designer and copywriter.
Stakeholders: Learning & development director, senior project managers, marketing & design teams.
Goal: Lead the relaunch of the new site by collaborating with a third-party ad agency, and the Walmart creative team.
Challenge: Update technical articles and media resources for B2B audiences.
Process: Cross-functional collaboration > create style guide > update content > source available media > publish using Salesforce Lightning > deliver on time.