B2B Copywriter

Sketchdeck

AUGUST 2024 - PRESENT

Responsibilities:

• Agency marketing emails for seasonal campaigns, special offers, and evergreen promotions for commercial appliance brands.

• Social media posts on Facebook and LinkedIn, to highlight product solutions, programs, projects, and customers.

• Social media strategy guides, planning, and coordination.

Copywriter

Sekisui House

MARCH 2024 - JULY-2024

Responsibilities:

• Real estate landing page copy for all Sekisui brands, including SHAWOOD Homes, Japan’s top luxury home builder.

• Social media posts on Facebook and Instagram for brand awareness, real estate grand openings, events, and sales.

• B2C and B2B email promotions for exclusive partnerships, seasonal sales, and evergreen offers to drive conversion.

B2B Copywriter

Meta

MARCH 2023 - MARCH 2024

Responsibilities:

• Social media writer for exclusive Facebook forums constituting emerging business segments including e-commerce, professional services, and global advertising agencies.

• Authored email threads and sales copy for Meta’s AI-driven Advantage+ marketing tools and products.

• Audited external product pages, videos, and documents for the Conversions API (CAPI) customer knowledge base.

• Content strategies for emails and social media posts published in North America, EMEA, DACH, and Brazil, influencing the implementation of Meta's conversion tools.

Performance Marketing Copywriter

Mailchimp

JANUARY 2023 - MARCH-2023

Responsibilities:

• Email threads promoting subscription upgrades for audience management, design, analytics, and automation tools.

• Targeted in-app ads for customer engagement and upgrades.

• Collaboration with marketing, analytics, and leadership teams to increase product adoption, and raise brand awareness.

Content Strategist

Twitter

AUGUST 2021 - JANUARY 2023

Responsibilities:

• Created the Premium Support voice and tone style guide for high-touch account services catering to premium advertisers.

• Wrote automated response email templates for global support case reviews, policy changes, and account suspensions.

• Managed cross-functional requests to strategize solutions for content audits, policy updates, and high-priority deliverables.

• Improved workflows to increase the quality of global content.

Copywriter

Walmart

APRIL 2021 - AUGUST 2021

Responsibilities:

• Created the content style guide for the Advertisers Help Center, to facilitate future content governance and expansion.

• Formed partnerships with advertising agencies to carry out extensive copy overhauls for Walmart’s business partners.

• Wrote and edited support articles, guides, and sales training manuals to promote marketing opportunities for advertisers.

Copywriter

Brondell

JANUARY 2021 - APRIL 2021

Responsibilities:

• Writer and editor of product pages, social media posts, packaging, and print ads for new and flagship products.

• Long-form blogs and product instructions combined with SEO strategies using interlinks, metadata, and keywords.

• Edited technical documents, spec sheets, FAQs, Amazon product pages, SMS marketing, and Google Display Network ads.

About Me

Skills

• Copywriting, UX writing, content strategy, SEO blogs, AP Style, ChatGPT, Meta AI, e-commerce, SMS marketing, publishing, documentation, content audits, typography.

Software

• Notion, Salesforce, Atlassian, Tableau, Wrike, Google Suite, Microsoft 365, Mailchimp, Slack, AEM, Photoshop, Illustrator, InDesign, Sketch, Figma, Final Draft, Zoom.

Platforms

• Shopify, Facebook, Twitter, Pinterest, Instagram, Weebly, Wordpress, Squarespace.

Associations

• International Association of Professional Writers & Editors (IAPWE)

Certifications

• 2025 Brand Storytelling Virtual Conference

Interests

• Film, photography, reading, screenwriting, running, swimming, cooking, rock ‘n roll, jazz, and world travel.

Additional Points

• Fluent in Spanish and various kinds of humor.