Meta
As a B2B copywriter I created persuasive content to convince businesses to install marketing tools to reach more audiences, high-quality leads, and to drive sales. By streamlining communication and optimizing outreach strategies, I helped increase install rates and engagement.
01 — Project Details
My task was to identify which Meta advertising tools our forum members used to sell their services or products. I wrote post-webinar surveys to gather data, and created emails to position industry-specific solutions that can help customers reach their goals.
02 — Scope
Role: Content strategist & copywriter.
Stakeholders: Program manager, growth marketing manager, community managers.
Goal: Offer advertisers the opportunity to install Meta AI marketing tools.
Challenges: Persuade advertisers to fill out survey, and schedule a call with a Meta Pro to facilitate product installation.
Process: Identify customer needs > showcase product benefits > elicit action.
I started by creating email flows to identify advertisers with high and low quarterly budgets. Then, offered the opportunity to learn about new AI products that matched their goals.
I then created a survey to measure pain points, budget, and which products forum members were using, if any, to get conversions.
Emails
Facebook Posts
03 — Project
Audit all public content for Meta CAPI and Pixel, to identify new opportunities for customer engagement and adoption.
04 — Scope
Stakeholders: Program manager, growth marketing manager, community managers.
Goal: Identity available resources to surface legacy content, and find new opportunities to create videos, webinars, and documentation to facilitate adoption of Meta's leading analytics products.
Challenges: Coordinate and lead a team of three to sift through an extensive library of resources to discover content that was relevant, obsolete, or missing.
Process: Assign content search by videos, graphics, and documents > create Google Sheet > organize files by categories and links > present findings and opportunities.
356+
Resources audited
+12
Business segments in need of updated content
-27%
Reduction of legacy content
7
Cups of coffee consumed daily on average
