Meta
Promote the latest AI marketing tools that reach and engage more audiences, provide high-quality leads, and drive sales.
01 — Promote CAPI & Advantage+ Shopping Campaigns
Identify which advertising tools premium forum members use to sell their services or products. Then, engage members via social posts and emails to promote new AI products that can help them reach their goals under budget.
02 — Scope
Role: Content strategist & copywriter.
Stakeholders: Program manager, growth marketing manager.
Goal: Offer advertisers the opportunity to install Meta AI marketing tools.
Challenges: Persuade advertisers to fill out survey, and schedule a call with a Meta Pro to facilitate product installation.
Process: Identify customer needs > showcase product benefits > elicit action.
Automatic email strategies designed to identify which advertising products premium customers used most, then invite them to live webinars that sell the benefits of new AI technologies.
Surveys to measure pain points, budget, and to identify products forum members use to drive conversions.
Emails
Facebook Posts
03 — Content Audits
Audit all public-facing content for Meta CAPI and Pixel to identify new opportunities for customer engagement and adoption.
04 — Scope
Stakeholders: Program manager, growth marketing manager.
Goal: Identity available resources to surface legacy content, and find new opportunities to create videos, webinars, and documentation to facilitate adoption of Meta's leading analytics products.
Challenges: Coordinate and lead a team of three to sift through an extensive library of resources to discover content that was relevant, obsolete, or missing.
Process: Split content search by videos, graphics, and documents > create Google Sheet > organize files by categories and links > present findings and opportunities.
356+
Resources audited
+12
Business segments found that needed updated content
-27%
Reduction of legacy content
7
Cups of coffee consumed daily on average
