Meta
Deliverables: Promote Meta's latest AI marketing tools that reach and engage more audiences, provide high-quality leads, and drive sales.
CAPI & Advantage+ Shopping Campaigns
The goal was to identify which advertising tools premium forum members used to sell their services or products. Then, engage members via social posts and emails to promote new AI products that helped them reach their goals under budget.
Automatic email strategies were implemented to identify which advertising solutions premium customers were interested in, then invite them to live webinars to demonstrate the benefits of new AI technologies.
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Surveys were then sent to measure pain points, budgets, and to identify how forum members were using Meta products to drive conversions.
Emails
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Social Media
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Content Reports
Project goal: Audit all public-facing content for Meta CAPI and Pixel to identify new opportunities for customer engagement and adoption.
356+
Resources audited
+12
Business segments found that needed updated content
-27%
Reduction of legacy content
7
Cups of coffee consumed daily on average
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