PadFender Home Security System
01 — Project Details
I wrote multi-channel copy for a wireless home security system, including email campaigns, landing pages, UX/UI content, print ads, and social media, while leading localization efforts for the North American market.
02 — Scope
Role: Copywriter.
Stakeholders: President, marketing managers, graphic designers, developers.
Goal: Launch home security product, drive traffic to increase sales, build a loyal customer base through online, social, retail, and affiliate campaigns.
Challenge: Establish a new brand in the North American market.
Process: Research competition > Identify opportunities > Create brand > Advertise.
“
Launching a home security product was the toughest challenge to date. Luckily I had the right team to get it done in record time.
― Avi Arad, President
Product & Support Pages
$150
Starting price for the basic package
9
Components ready for market
1,755
Visitors on the first day of launch
$46,367
Total sales first week of launch
Mobile App
25+
Web pages
+20
Print ads
5-10
Facebook posts per week
5+
Daily cups of coffee
