Sketchdeck
01 — Project Details
TAKKT is one of the nation's largest distributor of commercial restaurant equipment and supplies. In addition to copywriting, I create AI prompts to drive seasonal and evergreen campaigns at scale.
02 — Scope
Role: Copywriter.
Stakeholders: Marketing managers, senior project manager, graphic designers, and developers.
Goal: Refine copy for email and social media marketing campaigns to drive engagement across B2B and B2C audiences.
Challenges: Train LLMs to follow brand voice & tone adhering to brand pillars, then write and edit marketing campaigns at scale.
Process: Train AI using previous copy > Refine & adjust > Edit output > Train again > Save instructions in AI memory.
TAKKT Facts
€1,337,000,000
Annual revenue
32,000+
Items in stock
80
Years in business
25
Countries represented
Email Campaigns
Facebook & LinkedIn Posts
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